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Post by B.A on May 21, 2022 14:30:23 GMT
For more than 60 years television soap operas have been one of the core pieces of British television, they've enjoyed an outstanding level of success and become a part of British culture - remaining in the evening slot when in many countries soaps would be a day time thing.
Neighbours has recently become the first victim of soap culling of the 2020s at Channel 5 - with the agreement that enables C5 to basically prop the show up collapsing. That's despite it still regularly being in Channel 5's most watched shows of the week and despite ratings around the 1.5m mark.
That last sentence should send a few shivers down producers and actors spine's in the homegrown soap crews....
With the officials (7 day) for the w/c 2 May seeing the following averages:
Corrie - 4.86m Emmerdale - 4.11m EastEnders - 3.15m
This is before we even enter the notorious soap ratings killer that is the June / July / August / September period and it feels like 7 day soap ratings below 2m are a distinct possibility, with overnights in that range realistically guaranteed.
The only saving grace for these shows is that these are somehow ratings keeping Corrie at the top on many nights of all TV watched - so it's probably not like other ratings crisis seen earlier in it's run when it dropped out of Top 20s etc
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